What is Serialized Content?
Serialized content is a sequence of related tracks or episodes designed to be listened to in a specific order over time, or on a regular basis. It allows users to follow a structured journey, keeping them engaged and fostering habit creation.
Here are some tips and steps to help you create serialized content on Insight Timer.
1. Link Existing Tracks
Within your content library, identify tracks that are related and complementary. Add intros or outros to refer to these tracks, inviting users to continue their journey by exploring another one of your practices.
For this strategy to be effective, the tracks should share a common topic and genuinely contribute to building a well-being habit. Linking unrelated content may lead to a poor user experience.
Example of linking tracks:
If you have two tracks for anxiety, you could link them by adding an outro to one of them: "Thank you for meditating with me. If you'd like to access more tools to cope with anxiety, I recommend listening to my other track, 'Two-Minute Anxiety Booster."
2. Create Meditation Series on Specific Topics
A meditation series allows users to follow a structured journey. For example, create a "Coping With Anxiety Series" with Day 1, Day 2, etc. Here's how to approach it:
- Choose a focused topic: Select a topic that resonates with your audience.
- Break it down into sessions: Divide the topic into tracks that can be followed over several days or weeks.
- Encourage consistency: Mention in each session how regular practice builds up the desired outcome.
This type of content keeps users coming back to complete the series and fully immerse themselves in the practice. You can also group the tracks that constitute a series into playlists for easier access. Learn how to create a playlist here.
3. Create Content for Regular Practice
Consistency is key to building a habit. You can help users establish regular routines by creating:
- Daily practices: Short, easy-to-follow meditations for daily use, such as morning rituals, or quick breaks.
- Habit-building content: Offer content that guides beginners through short, regular practices to learn how to meditate, cultivate daily gratitude, or incorporate journaling exercises.
By offering content that supports regular engagement, you help your listeners develop a lasting well-being habit.
4. Publish Episode/Chapter-Based Content
Serialized content such as podcasts, audiobooks, or bedtime stories can provide long-form value to your audience.
Here are a few ideas:
- Serial podcasts: Create a podcast series that explores a specific theme in depth, with each episode building on the last.
- Audiobooks: Upload your audiobook divided into chapters, allowing users to regularly listen to the readings.
- Bedtime tales: Create chapter-based bedtime stories, offering users a reason to come back every night to continue the tale.
This episodic approach can enhance listener engagement and keep them returning to your content regularly.
By using these tips as a starting point, you can explore different ways to publish serialized content. We encourage you to analyze your own content library, experiment, and discover what resonates best with your audience.
There’s no one-size-fits-all formula for leveraging content Return Rates, so take the time to learn from your offerings and observe how our community engages with them. Reproduce and build on the strategies that perform best for you.